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Old 06-03-08, 09:19 AM   #1
«seS»Slaine
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Default Phorm - coming soon

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...the Phorm scheme ... will have equipment at ISPs that will track your activities on port 80 (used for the web) - though not to secure websites. With each site you visit it will capture the URL (and, for a search engine, the search terms too) plus enough of the header data from the page to "categorise" it
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...a cookie with a unique number is set on your browser when you start using it, which persists into the future.
The data about what websites you tend to visit is then categorised to generate a profile. When you then visit a page whose adverts are sourced from the Open internet Exchange (oix.net) - set up by Phorm - your browser will see adverts targeted to your profile.
link to "the gridiron"
Quote:
BT says it will begin trialling soon with "a few thousand" customers, though the Guardian has learnt that BT and Phorm tested the service in secret last summer
...
BT denied any involvement with Phorm at the time. The lack of candour has now aroused the ire of many who have learnt about it, who see this as a matter of trust - and are not convinced that ISPs are earning that trust.
Part of the anger derives from Phorm's long and chequered history (it's previous incarnation, was "121Media").
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But there was also one unexplored possibility about the technology...
"The [Phorm] platform clearly has some edge-of-network technologies involved. It would be entirely feasible for an ISP to allow customers to opt out - and subsequently throttle their service."
...
That would be a worrying development; but it is the simple idea that a third party will be monitoring, even anonymously, where you go online that has spooked people. On the Virgin forums at cableforum.co.uk, 95% of those who answered a poll said they would opt out of the deal.
...
"This is the holy grail for advertisers," insists Burgess. "Privacy-friendly but targeted." But in their quest to grab that grail, might ISPs and Phorm have found the point at which users rebel?
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Old 07-03-08, 12:05 AM   #2
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if it's only a port 80 check, it's simple to get round just by using a public proxy
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Old 07-03-08, 08:24 AM   #3
«seS»Slaine
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I'll be wanting a wee chat with you about that later.
It's a matter of principals, I've got some - they don't.
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Old 07-03-08, 11:35 AM   #4
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Thanks to Canada having more 'relaxed' internet rules, I go here:

http://www.freeproxy.ca/

I'll chat with you about it on TS later.... but it's Poker & Luigi's tonight, so it will be over the weekend
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Old 08-03-08, 12:33 AM   #5
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hope you last longer than last friday
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Old 10-03-08, 11:50 AM   #6
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http://petitions.pm.gov.uk/ispphorm/

for anyone interested.
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